Cooking up the 'wow' factor

By adding a boiling water tap to a show kitchen, developers can promote a
safe, stylish, energy efficient appliance that creates a ‘wow’ factor

What sells a new home: price, location, architectural design? Maybe it is the convenience of moving into a finished home ready for occupancy or are there other factors?

In today’s competitive market and style-conscious age, a house must have the ‘wow’ factor to create that allimportant first impression. In the kitchen, today’s discerning consumers want to see the latest equipment that looks stylish, is energy efficient, saves money and is practical.

Quooker, the UK’s only 100oC boiling water tap, is becoming one of the latest kitchen ‘must-haves’ that contributes to the ‘wow’ factor. The Quooker is taking its place as a smart, resourceful, labour and money saving item of kitchen equipment.

Uses for the Quooker are diverse and numerous. Its 100oC filtered, boiling water blanches vegetables, prepares instant soups, sterilises food containers and is on tap for tea, coffee or a boiled egg. It fulfils a myriad of cooking uses once catered for, slowly, by the space and energy-greedy kettle.

Quooker’s managing director, Stephen Johnson, said: “This is not just a gadget. We’re all used to filling the kettle, allowing it to boil, returning 10 minutes later to re-boil it as we become distracted. We over fill it and waste water. This results in hidden costs in energy, consumption and time, which are significant but never get noticed because they are not apparent.” 

The Quooker eliminates all this, as the unique, patent protected vacuum tank dispenses just the right amount of water when needed. One of the key elements to the Quooker’s success is the 100oC boiling water temperature: not available from any other product.

Johnson continued: “What we find is that the temperature is very important for customers. To have the benefits of ‘boiled’ sterilised water, for which people would in the past have boiled a kettle, the temperature of the water you are using must be 100oC and no less. The Quooker, with its built in HiTAC water filtration that purifies the boiled water before use, provides water that is permanently at 100oC, every time it is used.

“The Quooker is so versatile that home owners are finding they rely on it the more they use it, but add to this the 100oC boiling water element, which other products do not offer and you’re adding peace of mind on a number of points such as hygiene and energy efficiency, which is an important consideration for everyone these days.”

Eco-friendly and energy-efficiency are two of today’s hot topics, plus concerns over water supplies. The Quooker is proven to be time saving, energy efficient and cost saving: factors Quooker identified and integrated into its design from the beginning. The cost of a Quooker tap providing boiling water, on tap, 24-hours a day is just 3p standing cost for a 3 litre tank, per day.

Also, the Quooker meets consumers’ aesthetic requirements: another contributing factor to its success. Four designs are available with a range of height and handing adjustable tap designs to suit all interiors from contemporary to traditional. Basic, Classic, Design and Modern styles are offered in six finishes: chrome, satin chrome, stainless steel effect, brushed chrome, gold-plated brass and bronze. Another advantage is the delivery tank size. With 3litre and 7litre tanks offered, any household usage can be met, from a chic urban apartment to a large family home: accounting for catering, family life or largescale entertaining.

Regarding safety, the Quooker tap is a static installation and needs an adult hand to push and turn it on. It dispenses boiling water only when it’s needed and unlike a kettle, has no potentially dangerous trailing flex and cannot be knocked over. The Quooker has been established in mainland Europe for some years. In the UK, its displaying dealership has rocketed from 70 to 300 in the last 12-months, closely matched by significant growth in the developer market.

Johnson concluded: “The incredible growth we are experiencing reflects the fact that the consumer realises this is a unique product with many benefits and one which will make a considerable difference to the way they use water in the home now and in the future. The Quooker enables people to get rid of their outdated, energy-hungry, wasteful and space-greedy kettle, by replacing it with something which is smarter, more efficient and cheaper to run, as well as kinder to the environment. It’s a win-win situation. The Quooker is a truly unique and reliable product and a must-have in the retail and developer market.”

Most premium developer show suites install the Quooker as standard for quick and efficient servings of warm drinks for visitors. However, Johnson reports that demand for the product is increasing threefold, as savvy developers realise that the Quooker, dispensing 100oC boiling water, adds the ‘wow’ factor to their show home, backed by reliability and quality.

020 7923 3355
www.quooker.com